Commercial Kick Off: Exploring Super Bowl Commercials using Rhetorical Appeals

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It is Super Bowl season! Students are squirley this time of year, so let's channel that energy into something super fun! 
 
First, students are introduced to fun facts about the Super Bowl and reflect on the influence this 1 day has for producers and consumers! Next, students learn about rhetorical appeals and have to practice identifying the appeal. The best part of this lesson is when students get to watch various Super Bowl commercials (all student friendly--no beer commercials) and practice identifying the rhetoric that is being using for the appropriate audience. 
 
Featured Commercials Include:
-Snickers
-Mountain Dew
-Tide
-Nike
-Various Cars (Hyundai, Volkswagon, Honda)
-Doritos
-M&M
-State Farm
+More!
 
Students have the opportunity to create their own, or you can add the new commercials from 2024!
 
Lastly, students will compare and contrast two of the commercials and reflect on the overall impact of rhetoric in commercials. 
 
Ready to rock, interactive, innovating, and a fun day with students!