Commercial Kick Off: Exploring Super Bowl Commercials using Rhetorical Appeals

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It is Super Bowl season! Students are squirley this time of year, so let's channel their energy (or lack of energy) into something super fun! 
 
This digital and interactive resource comes with 2 versions to meet the needs of your students! 
 
Version #1: Students discuss general persuasive techniques and audience while analyzing Super Bowl Commercials.
 
Version #2: Students practice identifying rhetorical appeals before analyzing Super Bowl commercials. Students learn about each rhetorical appeal and practice identifying each appeal before applying it to the commercials.
 
In BOTH versions, students are introduced to fun facts about the Super Bowl and reflect on the influence this 1 day has for producers and consumers! All commercials are student-friendly--no beer/alcohol commercials, and include a variety over the years.
 
Featured Commercials Include:
-Snickers
-Mountain Dew
-Tide
-Nike
-Various Cars (Hyundai, Volkswagon, Honda)
-Doritos
-M&M
-State Farm
-Dunkin
-Verizon
+More!
 
Students have the opportunity to create their own, or they can add the new commercials from 2025 if they do this activity post-Super Bowl!
 
Lastly, students will compare and contrast two of the commercials and reflect on the overall impact of rhetoric or persuasive techniques in commercials. 
 
Perfect for before or after the Super Bowl, fun Friday, sub plan, or any winter refresh day!